Tweet it, and they will come. 

Spark Event Management GMID Goes Virtual

GMID Goes Virtual was born, and we were racing against the clock!

Virtual Events – Enter From Stage Left 

The thought behind GMID Goes Virtual is that we would gather industry professionals from around the World. To be able to show our support for each other, and the industry itself, in times of uncertainty.

I had been at an event for PCMA Canada West days before the lockdown happened, and you could just tell the air was different. There was definitely a feeling of uncertainty – hotels that are affected; suppliers that are affected; event planners that are affected. Overall general concern for what is going to happen over the coming weeks, months, year(s).

Will there be any live events? Will there be any travel? Will I still have a job?

The impact was felt quickly and the decline from busy to a standstill, felt like it happened overnight. The devastation to the industry was utter insanity, and this was only the beginning. As time went on, we knew it was only going to get worse.

In the days leading up to GMID Goes Virtual 

The number of slack messages was crazy, but necessary since we are not all in the same place rather we are spread out across the world, and we’re opinionated. Professionally of course. There were weekly zoom calls, and of course, there were the dress rehearsals. But still, putting on an event – virtually and in less than a month – was crazy and required all hands on deck.

When you’re working on an event like this, it does require a certain amount of trust with those that are on board to help you. With such a quick turnaround time to put this event on, everything needed to be dealt with quickly and diligently. I am not an event planner myself, but my sense is that this was more stressful than putting on a face to face event, or perhaps a different kind of stressful.

It’s Go Time!

I awoke on April 14th, with so much energy! I channelled that energy into an early morning 5K run, to release some of those endorphins so I could focus.

[Is this why a lot of event planners don’t drink coffee? You’re all running on a natural endorphin high?!]

#eventproud dog


I got myself set up on my computer and pinged my co-workers to remind them to get logged in.

Okay, so I set the dog up with a view on the iPad.

Don’t judge; she loves the events industry as well. She stayed tuned in the whole time!


My favourite part of this entire event was the video from Brett Culp of Stage Story. The video was powerful and hit home – a video that gives all the feelings, literally.

If you want to watch GMID Goes Virtual all over again or if you missed it when we initially streamed, you can relive the experience

The Evolution – The Global Events Collective

There has been a lot of chatter and work behind the scenes as to how to move forward from the grassroots movement that was GMID Goes Virtual.

The evolution is in progress, and we’re happy to be launching on November 19th. You can read more about who and what we are here, and if you want to get involved, head here.

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