Global Events Collective >> Share Moments That Matter

Global Events Collective >> Share Moments That Matter

We’re excited to fully launch the Global Events Collective, a non-profit organization, formed by a team of event professionals from around the world.

Our aim is to create a global community to share ideas, knowledge, research, and perspectives – all with the goal of promoting the understanding that events and hospitality foster human connection.

Through events, research, and partnerships, the GEC strives to be an effective voice promoting the power of meetings, incentives, conferences, and events.

How Did the Global Events Collective Start?

In the wake of the COVID-19 pandemic, the events industry collapsed suddenly. Through the emotion of that collapse, this tweet created GMID Goes Virtual. [GMID – Global Meetings Industry Day]

#GMIDGoesVirtual brought over 12,000 event professionals together from around the world and showed how strong and resilient this industry is. From this event, a movement was born and there is no stopping us now.

Now, nine months later, #GMIDGoesVirtual has become the Global Events Collective.

The GEC is an organization founded based on the principles of community, growth, and breaking barriers. Our work will focus on promoting the understanding that events, live experiences, and hospitality foster human connection.

And we’re starting with Moments That Matter.

How Can You Get Involved?

There is no denying that events create moments that change people’s lives.

Events challenge us to grow and challenge the way we think. They alter the way we behave. With Moments That Matter, we want to tell your stories. We want to go behind the scenes and follow these impacts to uncover the effect they have on people.

Here’s where we need your help.

We know you have stories about these moments of impact. Whether it was a personal experience, a client’s event, or your association’s event, you have stories that demonstrate the impact of human connection.

We want to hear those stories.

Share your story with us simply through VideoAsk with your choice of a video, audio, or text response.



Every person has the potential to help us create Moments That Matter.

Whether you’re an advocate, a volunteer, an attendee, a partner, a donor, or a sponsor, the actions you take make a loud statement that events everywhere matter.

Whether you are a brand or industry professional, you can help us shape and guide our events and research, make connections through industry relationships. Or simply share your story of how the events you’ve helped create over the years have fostered human connection.

Whether you’re sharing the story of impact through brand events and instances to launching new ideas & interpretations for how human connections are being fostered. Or how the world of events is changing post-2020, to underwriting and sponsoring the events, research, and work the Collective does.


When you partner with Global Events Collective you bring moments that matter to your audience through co-marketing and collaboration in our research, events, and outreach.

>> Contact us to get started. 


Promote your brand’s commitment to having, producing, and sharing events, tradeshows, incentives, and conferences that matter for your business and your company culture.

>> Contact us to learn more.


Give of your time and help make a tangible difference to those who create Moments That Matter. >> Volunteer

Where It All Began – GMID Goes Virtual

Where It All Began – GMID Goes Virtual

Tweet it, and they will come. 

Spark Event Management GMID Goes Virtual

GMID Goes Virtual was born, and we were racing against the clock!

Virtual Events – Enter From Stage Left 

The thought behind GMID Goes Virtual is that we would gather industry professionals from around the World. To be able to show our support for each other, and the industry itself, in times of uncertainty.

I had been at an event for PCMA Canada West days before the lockdown happened, and you could just tell the air was different. There was definitely a feeling of uncertainty – hotels that are affected; suppliers that are affected; event planners that are affected. Overall general concern for what is going to happen over the coming weeks, months, year(s).

Will there be any live events? Will there be any travel? Will I still have a job?

The impact was felt quickly and the decline from busy to a standstill, felt like it happened overnight. The devastation to the industry was utter insanity, and this was only the beginning. As time went on, we knew it was only going to get worse.

In the days leading up to GMID Goes Virtual 

The number of slack messages was crazy, but necessary since we are not all in the same place rather we are spread out across the world, and we’re opinionated. Professionally of course. There were weekly zoom calls, and of course, there were the dress rehearsals. But still, putting on an event – virtually and in less than a month – was crazy and required all hands on deck.

When you’re working on an event like this, it does require a certain amount of trust with those that are on board to help you. With such a quick turnaround time to put this event on, everything needed to be dealt with quickly and diligently. I am not an event planner myself, but my sense is that this was more stressful than putting on a face to face event, or perhaps a different kind of stressful.

It’s Go Time!

I awoke on April 14th, with so much energy! I channelled that energy into an early morning 5K run, to release some of those endorphins so I could focus.

[Is this why a lot of event planners don’t drink coffee? You’re all running on a natural endorphin high?!]

#eventproud dog


I got myself set up on my computer and pinged my co-workers to remind them to get logged in.

Okay, so I set the dog up with a view on the iPad.

Don’t judge; she loves the events industry as well. She stayed tuned in the whole time!


My favourite part of this entire event was the video from Brett Culp of Stage Story. The video was powerful and hit home – a video that gives all the feelings, literally.

If you want to watch GMID Goes Virtual all over again or if you missed it when we initially streamed, you can relive the experience

The Evolution – The Global Events Collective

There has been a lot of chatter and work behind the scenes as to how to move forward from the grassroots movement that was GMID Goes Virtual.

The evolution is in progress, and we’re happy to be launching on November 19th. You can read more about who and what we are here, and if you want to get involved, head here.

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